Accor's Novotel launches Longevity Everyday business travel wellness program

On November 5, 2026, BCD Travel reported that Accor's Novotel launched the Longevity Everyday concept and integrated it into business stays, providing dining, sleep, exercise and social support around the four pillars Eat, Sleep, Move and Meet. The report mentioned that hotels including London Tower Bridge, London Blackfriars, Cambridge North, Luxembourg Kirchberg and Amsterdam Schiphol Airport are equipped with facilities such as fitness centers, pools and saunas; through BCD booking tools, an ALL Accor member rate discount of up to 10% is available. The program is currently in its launch phase, and the report did not disclose the total number of hotels covered, an implementation timeline or a phased arrangement.