IHG Holiday Inn releases German family vacation survey and launches child experience officer campaign

Holiday Inn by IHG, under IHG, conducted a family vacation survey among 750 parents of children aged 0-12 in Germany. The survey, released on October 8, 2026, shows that 86% of parents feel responsible for making family vacations seem special, but nearly 70% believe children value relaxed small moments more, rather than large attractions or expensive experiences.