Agoda: Eurovision Asia Grand Final drives 14% increase in Bangkok accommodation searches

On October 20, 2026, Agoda Newsroom released data showing that during the first Eurovision Asia Grand Final from November 9 to 22, Bangkok accommodation search volume rose 14% year-on-year. In the same period, accommodation searches for Bangkok from Vietnam and India increased by 105% and 43% respectively; as the host country, Thailand's domestic searches for Bangkok rose 30% year-on-year. In addition, overall travel search volume in South Korea and Vietnam increased by 18% and 5% respectively after their respective domestic selection programs aired. The current status of this event is the release of the above search popularity data.