Tongcheng Travel Releases 2026–2027 Ice and Snow Season Products and Consumption Report

On November 10, 2026, Tongcheng Travel held the 2026–2027 Ice and Snow Season Product Launch Event in Beijing, jointly with airlines, airports, ice and snow destination scenic areas and others, to launch new-season ice and snow cultural tourism products and coordinated measures. The launch event introduced the 2026 edition of the "Tongcheng Snow Friend Card," continuing "1 yuan to open the card"; after opening the card, 12 online benefits with a total value of 552 yuan are issued at once; Tongcheng Travel also worked with Heilongjiang Airport Management Group, Liaoning Airport Management Group, Wanda Hotels & Resorts, and airlines including Air China and China Eastern to connect air tickets, accommodation, snow tickets, local activities, transfer services and other links. On the same day, Tongcheng Travel released the "2026-2027 Ice and Snow Cultural Tourism Consumption Trend Report," forecasting that in the new snow season the share of parent-child family customers will rise to 45%, and demand for parent-child study tours will grow by more than 30%; the report shows that Guangdong is the largest out-of-province source market for Northeast ice and snow tourism, Harbin ranks first in overnight visitor flow, Altay leads the dark-horse destinations, and from January to October 2026 nationwide indoor ski resort consumer visits increased by 31% year on year. On November 11, multiple media outlets reported on the above launch event and report content, with data consistent with earlier reports; follow-up reports added that exclusive offline benefits for Harbin and Shenyang have already been implemented first, lasting two months. On November 12, a new report cited the report as saying Harbin ranks first in China in overnight visitor flow for long-distance ice and snow tourism, and introduced that accommodation consumption during Heilongjiang's ice and snow tourism peak season accounts for 25%–30% of total annual accommodation consumption, as well as Harbin's winter tourism accommodation improvement action and the expansion of the Ice and Snow World ice and snow RV campground to 60 rooms and other measures; another report on the same day said a Tongcheng Research Institute report shows that this ice and snow season the share of parent-child family travel is expected to increase by about 2 percentage points, and mentioned that Harbin Taiping International Airport operates 173 routes and connects 107 cities in the new flight season, and has opened a dedicated ski equipment check-in counter.