Sierra CEO Bret Taylor: AI agents may become a new digital gateway for the travel industry

On October 29, 2026, Sierra CEO Bret Taylor proposed at the Skift Global Forum that AI agents could connect booking, service, sales and loyalty programs, organizing a more seamless customer relationship around the traveler rather than around internal corporate structures. The remarks were released in video form. The report did not disclose a specific implementation timeline, partners or deployment cases for the concept; current progress is limited to the forum remarks and the video release.