Analysis of Paths to Improve Quality and Efficiency of Rural Tourism

On November 3, 2026, China Tourism News reported that the "15th Five-Year Plan for Culture and Tourism Development" proposes promoting the improvement of quality and efficiency of rural tourism, cultivating United Nations Tourism Organization "Best Tourism Villages" and well-known rural tourism destinations, and developing "small and beautiful" business forms according to local conditions. The report stated that as of 2025, China has 19 villages selected as "Best Tourism Villages," ranking first in the world in number. The article takes Azheke Village in Yunnan, Yucun Village in Zhejiang, and others as examples to explore paths for revitalizing resources, polishing products, improving benefit-sharing mechanisms, preserving the rural foundation, and optimizing service governance.