Hilton Launches Marketing Campaign to Promote Luxury and Lifestyle Hotels

On November 10, 2026, Hilton launched a marketing campaign named "New Ways to Stay," aimed at raising travelers' awareness of its luxury and lifestyle hotel brands. The report states that Hilton CEO Chris Nassetta said on an earnings call that the net unit growth rates for the luxury and lifestyle portfolios over the past 12 months were 11% and 20%, respectively. The campaign has now launched, and no further execution details have been disclosed.