Priceline integrates AI assistant Penny into Snapchat ads

On November 10, 2026, PhocusWire reported that Priceline had launched its AI assistant Penny in Snapchat's AI Sponsored Snaps. Some users can open the app and converse directly with Penny, and information provided in the conversation such as travel dates and number of travelers is carried into the Priceline platform to complete a booking. Current progress is that Penny has been integrated into the Snapchat advertising scenario and is available to some users.