Jilin Releases Three-Year Action Plan for Inbound Tourism Capacity Expansion and Quality Improvement

On November 3, 2026, Jilin Province released the "Jilin Province Three-Year Action Plan for Inbound Tourism Capacity Expansion and Quality Improvement (2026–2028)," jointly issued by the Provincial Department of Culture and Tourism together with the Provincial Party Committee Publicity Department, the Provincial Public Security Department and 11 other departments. The plan, centering on three aspects—source market expansion, supply quality improvement and experience upgrading—deploys actions including overseas marketing, travel agency cooperation, tourism transport network expansion and inbound/outbound facilitation improvements, and focuses on supporting Changchun, Jilin, Tonghua, Baishan, Yanbian Prefecture, Changbai Mountain and other areas in strengthening inbound tourism capacity building. Follow-up reporting on November 5 further stated that the plan deploys ten major actions around the above three aspects, proposes developing more than 15 new inbound themed routes each year, and relies on the "One Mobile Phone Tours Jilin" platform to integrate functions such as AI multilingual itinerary planning; the reporting also mentioned that in the first three quarters of 2026, the number of inbound tourist visits received by Jilin increased by 39% year on year. The plan has now been officially released, and specific implementation progress remains to be disclosed.