China Pavilion Opens at 2026 World Travel Market London

The 2026 World Travel Market London opened on November 3 at ExCeL London. The China Pavilion, under the theme "Culture Shapes Tourism's Brilliance, Intelligence Creates the Future, Green Coexistence," covers 487.5 square meters, an increase of about 22% over last year and the largest scale since China began participating. Current reports show that the China Pavilion has officially debuted with the opening of the exhibition, and the theme and pavilion scale are the main information for this edition.