Xinjiang launches 2026–2027 snow season winter tourism activities and benefit measures

A November 2, 2026 report said that from the opening of the 20th Winter Expo on November 6 through March 2027, Xinjiang's 14 prefectures and cities will roll out 207 cultural, sports and tourism activities, alongside eight major categories and 168 benefit measures; across the full snow season 13.27 million yuan in cultural and tourism consumption vouchers will be released, of which 4 million yuan is earmarked for 18 ski resorts rated 4S or above, 43 scenic areas will offer discounted snow-season ticket prices, 90 hotels and homestays will offer discounts, and 10 premium winter tourism routes will be launched along with the "2026 Let's Go Xinjiang" autumn-winter cultural and tourism themed promotion campaign. A November 13 report said that the 20th Xinjiang Winter Tourism Industry Trade Expo was held in Urumqi from November 6 to 8, with an exhibition area of 18,000 square meters, attracting more than 670 enterprises from home and abroad, with 18 projects signed on site; during the expo, the 2026–2027 snow season Xinjiang winter cultural and tourism consumption benefit package was released, with a cumulative total of 13.27 million yuan in cultural and tourism consumption vouchers, of which 4 million yuan in ice and snow consumption vouchers will be issued to tourists nationwide, with the activities continuing through March 2027, and again mentioning the 10 premium winter tourism routes and the 207 cultural, sports and tourism activities across the entire snow season. The activities have now entered the implementation stage with the opening of the Winter Expo.