Dfinitiv launches AI assistant travel loyalty experience platform

On October 7, 2026, PhocusWire reported that Dfinitiv released a platform for travel loyalty programs that can build experiences within AI models such as ChatGPT and Claude. After members log in to the assistant, they can use Agentic Loyalty Experiences to view current benefits and partner offers, and complete purchases when capabilities allow; if the AI does not support in-conversation transactions, they are redirected to the program's own checkout page.