Jilin Culture and Tourism Promotes Winter Tourism in Malaysia

From October 12 to 16, 2026, Sun Guangzhi, Director of the Jilin Provincial Department of Culture and Tourism, led a delegation to Malaysia to carry out the "Warm Appointment · Come to Jilin for Snow in Winter" series of promotion activities. According to China Tourism News, the delegation held promotion events in Kuala Lumpur and Penang on October 13 and 15 respectively, engaging in in-depth exchanges with local culture and tourism enterprises on itinerary design, group marketing, and tourist source delivery, and signing cooperation agreements. In parallel, the "Colorful Four Seasons · Splendid Jilin" culture and tourism photography exhibition was held and multiple intangible cultural heritage items were displayed.