Fake challenge videos plague Ambiente Sedona hotel

In early October, the Ambiente Sedona resort in Sedona, Arizona, US, received multiple calls asking about a challenge circulating on social media: staying at the resort for a full month to win thousands or even millions of dollars. Front desk staff had to explain that the event does not exist. Owner Jennifer May said that in a single weekend, four people called the front desk to inquire, and a South Korean luxury travel agent sent an email saying that multiple US clients were interested in signing up. The report states that this is another instance of the hotel being troubled by misleading content, following AI-generated false hotel videos.