Advertising Festival Roundtable Discusses AI Short Dramas Driving Cultural Tourism IP Development

On October 28, 2026, the 33rd China International Advertising Festival held a roundtable forum with the theme of how AI short dramas can make cultural tourism IP truly take off. Five guests from the cultural tourism, academic, film and television, and technology fields discussed AI short dramas driving the full-chain development of cultural tourism IP, with the consensus that AI lowers the production barrier but cannot lower the operations barrier. Liu Yongqiang said that producing a high-quality one-minute video takes about a week and costs about 300 to 500 yuan per second; Liu Jian believes the "AI flavor" is essentially a cost issue; Zhong Lina proposed an operations-first three-layer framework of "able to receive, able to retain, able to spread." The forum discussion focused on the shift from "filming location" to "narrative venue."