JTB to hold Europe Festival in Roppongi in November

JTB announced that it will hold the experiential event "Europe Festival" on November 28 and 29, 2026, at Roppongi Hills Arena in Tokyo, with a larger scale than last year. The venue will feature a food truck by the chef of the German Ambassador's Residence, a market of products from various European countries, and workshops including traditional music performances such as Swiss yodeling and Portuguese fado, as well as a Real Madrid Foundation football experience. JTB and the European Travel Commission (ETC) will continue their collaboration, aiming to stimulate demand for travel to Europe through high-experience-value travel amid the yen's depreciation and rising prices.