WTTC predicts China is expected to become the world's largest tourism destination

On November 11, 2026, Esteban Velasquez, Executive Vice President of the World Travel & Tourism Council (WTTC), said in an interview in Hefei that China is expected to become the world's largest tourism destination. He stated that over the past year, the share of China's tourism industry in GDP and the level of international visitor spending were both leading in the Asia-Pacific and far above the global average; total inbound flights continued to grow, and direct routes and shorter flight times improved transport connectivity. He also believes that China has deeply integrated tourism with artificial intelligence, breaking through technological and language barriers, and that AI is a facilitator of the tourism industry rather than a replacement. Currently, this prediction is a statement made by a WTTC executive in an interview, and no further policy or data has been released.