Olo launches second-party delivery app for restaurants

On October 20, 2026, Olo launched the Olo App for restaurants, adopting a "second-party network" model: restaurants retain all consumer data, and no commission or markup is charged on the restaurant side; consumers pay a 5% fee and order at in-store menu prices. The report states that the model is intended to help restaurants escape the erosion of profits caused by third-party platform commissions. The app is currently live, and subsequent operations and market reaction remain to be observed.