IAG establishes media advertising business IAG Media

On November 13, 2026, IAG announced the establishment of an independent media and advertising business company, IAG Media, intending to convert its investment in Starlink Wi-Fi into revenue opportunities. According to the report, IAG Media will enable advertisers to reach IAG's 122 million passengers per year through targeted delivery, with delivery channels including the Starlink login portal and in-flight entertainment systems, used to deliver personalized advertising. The business is currently at the establishment stage, and the report did not disclose a launch timetable, revenue targets, or a phased implementation arrangement.