London World Travel Market Hosts China Night Promotional Event

On the evening of November 2, 2026, the "China Night — 'Hello! China'" themed tourism promotion event was held in London, United Kingdom, to promote China's ice and snow tourism resources, premium ice and snow tourism itineraries, and the cultural connotations of ice and snow to the world. Gary King, sales director of the UK's Wendy Wu Tours, said at the event that sales of a tourism product called "China Winter Wonderland" had increased by 29% year on year so far this year. The 2026 London World Travel Market is scheduled to be held from November 3 to 5, and the above promotional event was held before the opening of the trade fair. Current reports show that the event has been held successfully and used the trade fair platform to promote China's ice and snow tourism.