Controversy over the Rejuvenation of Red Tourism and the Development of Long March IP

In the first half of 2026, a Tongcheng Travel report showed that search popularity for "red tourism" products rose more than 130% year on year, with users aged 18 to 35 accounting for more than 50%. Follow-up reports further provided data for the same period: the share of orders from tourists aged 18 to 35 booking tickets to red tourism scenic areas exceeded 50%, ticket booking popularity for scenic areas rose 86% year on year, and booking popularity for tourism routes rose 48% year on year. Since its opening, Guizhou's "Red Ribbon" project has cumulatively staged more than 27,000 performances and received more than 2.7 million visitors. A report on October 22, 2026 pointed out that some projects compress revolutionary narratives into check-in task chains, and that more than 70% of orders in the study-tour market still come from collective school procurement; Lü Ning proposed two red lines concerning immersion and dissolution: whether the bottom line of historical fact has been tampered with, and whether the value orientation helps audiences understand history. Follow-up reports state that new experiences such as live-action tasks, promenade performances, and night tours have become highlights of the red tourism market.