Skift Feed· Bailey Schulz·· 3 days agoAI Rating53
Brand USA survey: Japan narrows gap with US destinations
Japan Is Closing in on the U.S. as High Costs and Politics Deter Travelers, Brand USA Says
AI Overview
New research shared by Brand USA at a board meeting shows that the United States' lead as the top destination for international travelers is narrowing. In surveys conducted in August and October 2026, Japan ranked ahead of the United States.
Source:Skift Feed · skift.com