Shangmei Digital Intelligence and Accor's co-branded brands sign 10 new projects in China

In October 2026, Shangmei Digital Intelligence and Accor Group held a launch event for their new co-branded brands, involving four brands: Mövenpick by Accor, The Sebel, greet by Accor, and JO&JOE. One month after the launch event, a report on November 13, 2026 stated that the four brands had signed 10 new projects in China, covering 9 cities including Beijing. In this round of signings, there were 4 greet by Accor projects, 3 The Sebel projects, 2 Mövenpick by Accor projects, and 1 JO&JOE project; the Mövenpick by Accor resort on the shore of Kanas Lake in Altay, Xinjiang, signed 330 rooms, the highest for a single project in the four years of cooperation between the two parties.