6renyou and Korea Tourism Organization jointly launch themed promotional campaign

On October 29, 2026, 6renyou Custom Travel, the Korea Tourism Organization and Pure K jointly launched the "Rhythm Korea · Discover More Heart-Fluttering" themed promotional campaign. The campaign, held at 42 Pure K stores nationwide, features Korean song singing and K-POP dance contests and runs until December. Consumers can request the "Korean playlist," record K-POP dances and upload them to social media, and have the chance to win flight tickets, hotel accommodations and other rewards. Kim Seong-jin, Chief Representative of the Korea Tourism Organization's China headquarters, said he hopes to guide more Chinese tourists to step out of Seoul and explore more local cities in Korea. The campaign is currently ongoing.