Tujia Releases 2026 Silver-Haired Homestay Report

On October 16, 2026, Tujia Homestay released the "2026 Silver-Haired Homestay Report." The report shows that since the beginning of this year, homestay bookings by silver-haired users aged 55 and above increased about 16% year-on-year, with orders in hidden gem small cities such as Pu'er in Yunnan, Zhanjiang in Guangdong, and Liupanshui in Guizhou rising over 50% year-on-year; long-stay travel orders of 7 days or more by silver-haired users increased about 20% year-on-year, with an average stay of 12 days; during the same period, the number of silver-haired hosts aged 55 and above increased 26% year-on-year, with 1 in every 10 Tujia hosts being a silver-haired host.