Google to buy Spirit Airlines' data for $10M

Google will spend $10 million to purchase data from defunct Spirit Airlines, including emails, chats, customer complaint data, and data related to finance, accounting, operations, website analytics, and the Free Spirit loyalty program. Google was the highest bidder in a court-supervised liquidation auction, outbidding Mercor's $7.5 million offer. Google stated it will use the data to improve its products and AI models, emphasizing that data will be rigorously scrubbed of personally identifiable information by a third party.