Top-level takeaways on the Italy travel market

According to Phocuswright's Italy Travel Market Brief 2026, Italy's travel market reached €30 billion in gross bookings in 2025, up 4.5% YoY. Online bookings account for 58% of the market, with mobile driving over half. Hotels remain the largest category, with airlines and rail also growing. Overnight stays hit an all-time high of 476 million, up 2.1% YoY, driven by foreign visitors. Low-cost carriers captured 61% of summer capacity, up from 48% in 2019. Hotel investment exceeded €2.5 billion, up 19% YoY.