Expedia Group Invests in AI That Doesn't Convert Yet

Expedia Group reported in Q2 earnings that AI investments fall into two categories: one improving recommendations and personalization, already showing results; another, such as Vrbo's natural language search, not yet converting but capturing over 60% more traveler intent information, expected to yield compounding benefits over time. Q2 booked room nights rose 6% to 111.5 million, gross bookings up 12% to $33.9 billion.