Amadeus Newsroom·· 2025-09-18
Amadeus Research: Gen AI and Social Media Transform How US Travellers Plan Travel
Press release Gen AI and social media transform how U.S. travelers plan travel reveals new Amadeus research Amadeus study finds U.S. travelers now favor Gen AI and social media over traditional sources for trip planning, with fastest growth among boomers. Learn more. Sep 18, 2025
AI Overview
Amadeus released a global study covering 2,000 US travellers. Social media is now the primary source of travel inspiration, with 34% of US travellers using it, up 21% year-on-year. Generative AI saw the fastest growth, with 17% of US travellers using AI tools, up 30%. 68% of travellers are willing to pay a one-off fee for an AI travel assistant, averaging 5.8% of total trip cost. 61% of Americans favour biometrics at airports.
Source:Amadeus Newsroom · amadeus.com