Alibaba Group News·· 2026-05-29
Alibaba becomes UEFA partner for men's club competitions and EURO 2028
阿里巴巴集团成为欧洲足球协会男子俱乐部赛事（2027/28赛季至2032/33赛季）及 2028 年欧洲杯™合作伙伴 2026年5月29日 阿里巴巴集团成为欧洲足球协会男子俱乐部赛事（2027/28赛季至2032/33赛季）及 2028 年欧洲杯™合作伙伴 2026年5月29日
AI Overview
Alibaba Group has signed a multi-year agreement with UEFA and UC3 to become the official exclusive AI, cloud computing, and e-commerce partner for the UEFA Champions League, Europa League, Conference League from 2027-28 to 2032-33, and UEFA EURO 2028. The partnership will leverage Alibaba Cloud and Qwen AI to enhance fan engagement and media content management, and sell official licensed merchandise through its global e-commerce network.
Source:Alibaba Group News · alibabagroup.com