Non-negotiables for indulgent travelers and what makes premium worth it

Phocuswright's research report 'Quiet Luxury in Motion' shows that for indulgent travelers, safety and security (45%) and food and beverage quality (43%) are the most common non-negotiables. Generational differences exist: baby boomers+ prioritize F&B (55%), Gen X values high-touch service (34%), and millennials prioritize unique access (32%), well-being (34%), and privacy (38%).