Amadeus Hosts Agentic AI Hackathon in Bangkok

Amadeus hosted a hackathon in Bangkok in October 2025 focused on using agentic AI to simplify traveler experiences, enhance personalization, and improve travel operations. Travel players from Asia Pacific used at least one Amadeus Self-Service API alongside Google Cloud's Gemini models, Agent Engine on Vertex AI, and Agent Development Kit. The theme was reimagining search, book, and service experiences. Teams included Trip.com, MakeMyTrip, PKFARE, and BCD Travel. Winning ideas covered personalized travel assistants, business travel assistance, and autonomous search agents.