Thailand's Online Travel Boom Sees AI Surge Amid Crowded Digital Landscape

Thailand's digital economy reached $56 billion in 2025 and is on track for $90 billion by 2030, but online travel growth cooled to just 6% year-over-year to $11 billion after a 34% jump in 2024. Thailand accounts for 28% of Southeast Asia's total gross travel bookings. Thai consumers are highly enthusiastic about AI, with 98% of respondents excited, and ChatGPT's weekly users have quadrupled in a year. Microsoft is investing over $1 billion in cloud and AI data centers in Thailand, Google Cloud launched a national agentic-AI program, and the Tourism Authority of Thailand has built its own GPT-powered travel assistant.