UK CMA Launches Drip Pricing Investigations into Virgin Atlantic and Trainline

The UK Competition and Markets Authority (CMA) has opened formal investigations into Virgin Atlantic and Trainline over drip pricing, where mandatory fees are omitted from advertised prices. Virgin Atlantic Holidays may not disclose resort fees and local taxes, while Trainline's booking fees are core revenue. The CMA can now rule directly and impose fines up to 10% of global turnover.