APAC Travel Trends Pt. 2: AI, Loyalty Ecosystems and the Experiences Boom

Phocuswright reports the APAC travel market is expected to reach $522.7 billion by 2028. AI is seen as a natural progression in APAC, with Chinese superapps leading in agentic AI. Experiences spending is growing rapidly, with APAC travelers more willing to increase spend than Western counterparts. Loyalty in APAC relies more on ecosystem collaboration than single-brand loyalty.