Amadeus Newsroom·· 2026-09-01
Madrid's September Events Drive Travel Booking Growth
Press release Madrid prepares for a star-studded September as Formula 1 and Shakira draw travelers New Amadeus data shows Madrid travel demand rising as Formula 1 and Shakira draw visitors worldwide. Discover now. Sep 1, 2026
AI Overview
Amadeus data shows that Madrid's air bookings grew 5% year-on-year from September 9 to October 4, driven by the Spanish Grand Prix and Shakira's concerts, with domestic bookings up 28% and international up 4%. Hotel occupancy stood at 48% for the weeks of September 6-27, with ADR up 25% to $413. Japan and Canada led international growth.
Source:Amadeus Newsroom · amadeus.com