Tripadvisor to sell TheFork to American Express for $700M

Tripadvisor has signed an agreement to sell TheFork to American Express for $700 million in cash. TheFork provides reservation and restaurant management for over 50,000 restaurants across 11 European countries. The sale follows Tripadvisor's exploration of strategic alternatives, focusing on experiences. TheFork posted 23% revenue growth in Q1 2026 and turned EBITDA positive.