2026 Q2 Traveler Profile: Domestic Travel Dominates

TravelDaily China Research Institute released its 2026 Q2 China Tourism Consumption Trends Report, based on a survey of 3,000 Chinese consumers. The findings show a clear divergence: domestic travel is stable while outbound travel remains cold, constrained by visa issues, costs, and geopolitical risks. The report also covers topics such as OTA ranking transparency, AI-generated drama for travel inspiration, and personalized services from hotels and airlines.