OpenAI's Shift Shows Travel Is Too Complex for Quick-Fix Distribution

OpenAI is moving its Instant Checkout feature in ChatGPT to apps, indicating the difficulty of simplifying travel distribution with AI. Experts note that travel transactions involve complex elements like pricing, rules, and servicing, making intermediaries hard to bypass. Following the news, OTA stocks like Expedia and Booking Holdings rose. Analysts call it a 'Waterloo moment' for AI disruption of e-commerce.