TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners

TikTok formally announced TikTok GO, allowing U.S. users to discover and book lodging and experiences through in-app search, video, and location pages. Partners include Booking.com, Expedia, Trip.com, Viator, GetYourGuide, and Tiqets. TikTok GO is available to 200 million U.S. users, with users 18 and older able to complete bookings. Partners set their own pricing, and creators can connect content to bookings and earn commissions. TikTok tested accommodation booking with Booking.com last year.