Perk launches global ad campaign highlighting how shadow work gets in the way of breakthroughs

Perk (formerly TravelPerk), an intelligent travel and spend management platform, launched a global ad campaign including its first CTV ad, exposing 'shadow work' costing businesses over $1.7 trillion annually. The campaign humorously shows how hidden tasks like booking trips and filing expenses derail breakthroughs. Perk aims to eliminate these manual tasks with its AI-native platform.