Shangkeyou Upgraded to Small-Town Cultural Tourism Hotel, Room Rates Exceed 400 Yuan

On October 11, 2026, at the 2026 Global Travel News Accommodation Industry Summit, Ma Yingyao, Chairman and CEO of Shangmei Digital Intelligence Hotel Group, announced the upgrade of Shangkeyou from a "lower-tier market economy hotel" to a "small-town cultural tourism hotel," restructuring the hotel's value through product innovations such as cultural tourism room cards and cycling activities. The report stated that over the past three years, the national average hotel ADR and OCC both declined, while Shangkeyou's newly opened properties saw a 12% increase in occupancy rate and an average room rate increase of more than 40 yuan, with the latest opened Shangkeyou 7 hotel selling rooms at over 400 yuan.