FCM launches browser extension for Sam assistant to guide out-of-channel bookings back

On October 13, 2026, according to Business Travel News, FCM Travel launched a browser extension, Sam for browser, for its Sam digital travel assistant, supporting Google Chrome and Microsoft Edge, which can guide out-of-channel bookings back into managed channels. This is the only currently confirmable reported content on this event, and there are no other reports available for comparison regarding prior developments.