Expedia integrates with Meta Muse and seeks AI channel partnerships

On November 5, 2026, Expedia CEO Ariane Gorin said the company expects attractive deals from advertising on Meta's Muse and Google AI Overviews, and said Expedia has a track record in such partnerships. She described such channels as possible new entry points that could replace Google Search, while Expedia has in the past complained that Google marketing costs are too high. On November 9, Meta's Muse agent could already book Expedia hotels, about six weeks after the two companies announced the integration, and it is currently live in the United States. Expedia confirmed to Skift that the integration covers natural-language search and booking, but does not support cancellations or changes, because Expedia is the merchant of record and changes must be handled through Expedia customer service. Gorin previewed the launch on November 5 while discussing third-quarter results. On November 13, Meta's head of industry travel Sanjay Bhatia said the company is doing deeper integrations with travel companies so that Muse can connect user requests to partners and complete fulfillment; Muse launched with a Duffel integration in September, and since then Meta has announced partnerships with travel companies including Expedia, Agoda and Klook.