Douyin Life Services Heartbeat List Hotels 2026 Annual Gala

On October 20, 2026, Douyin Life Services held the Heartbeat List Hotels 2026 Annual Gala in Shenzhen, announcing that it will work with merchants to create "consumer vacation proposals" and "destination symbiosis proposals." Reports say that in 2025 sales of listed merchants grew more than 40% year on year, and verified order volume grew more than 60% year on year; the 2026 list covers 700 distinctive vacation hotels in 55 cities. The platform said it will support hotel operations in three areas: content, creators, and services. A follow-up report on October 21 said the gala focused on hotels upgrading from "selling rooms" to "selling experiences," and disclosed that the platform's "Room+X" experiential product packages have an average price 33% higher than pure room types and a conversion rate 24% higher; orders at distinctive lifestyle hotels grew 118% year on year, and orders at Heartbeat List hotels deeply tied to destination features grew 152% year on year. A new report on October 22 further said hotels are shifting from being accommodation products on OTA shelves to destination products that first spark a reason to travel via short videos and livestreams on Douyin; Douyin Life Services data show that 80% of users are moved by "distinctive themes and cultural content," and hotels focused on local experiences have an occupancy rate 16% higher than economy and mid-range hotels; Jinjiang's Douyin paid GMV this summer exceeded 300 million yuan, and as of July it had already completed its full-year 2025 GMV.