Jinling Hotels Chain Releases Member IP "Jinling Friends Day"

On October 31, 2026, Jinling Hotels Chain released the annual member operations IP "Jinling Friends Day" at Jinling Wenjing Hotel in Laomendong, Nanjing, specifying a "4+1" annual event structure, namely four seasonal themed events paired with one annual gala. The IP is supported by three major sections—"Stay, Dine, Enjoy"—driving the transformation of members from "hotel guests" to "Friends of Jinling." The report states that the scale of Jinling VIP members has exceeded 20 million; after the "Exclusive Jinling" mini-program was integrated with the SCRM system, the average daily number of new private-domain followers increased 15-fold compared with before launch. Currently, the IP is in the release and launch phase, and further disclosures regarding subsequent seasonal events and the annual gala arrangements have not yet been seen.