Shangmei Shuzhi SHANKEE Overseas Expansion: Jakarta Directly Operated Store Opened in 160 Days and Was Profitable in Its Opening Month

On November 9, 2026, Shangmei Shuzhi announced progress on its overseas brand SHANKEE: the directly operated store in Jakarta, Indonesia took 160 days from preparation to opening and achieved profitability in its opening month; the franchised store in Ho Chi Minh City, Vietnam had occupancy rates exceeding 95% for multiple consecutive days within two weeks of opening. Currently, Shangmei Shuzhi has laid out 16 hotels (including those under preparation) across 10 overseas countries. In terms of pricing, the Jakarta room rate is approximately RMB 200 to 400 per night, and Ho Chi Minh City is approximately RMB 260 to 400 per night, with the per-room construction cost controlled at within RMB 70,000 per room.