7th Jingchu Rural Culture and Tourism Festival Held in Jiayu, Xianning

The 7th Jingchu Rural Culture and Tourism Festival opened on November 6, 2026, in Jiayu County, Xianning City, Hubei Province, and is co-hosted by the Hubei Provincial Department of Culture and Tourism and the Xianning Municipal People's Government. The event features two major sections, 6 main activities, and 3 supporting activities. At the opening ceremony, the Hubei Provincial Department of Culture and Tourism released and promoted the province's winter tourism products, inviting visitors to Hubei to play in the snow and ice, soak in hot springs, take micro-vacations, and welcome the New Year. On the same day, the "Xiangyue Jingchu Country Fair" opened at Erqiao Park in Jiayu County, showcasing the cultural tourism resources and intangible cultural heritage products of Hubei's 17 cities and prefectures, Xianning's 6 counties and urban districts, and Xinjiang Aksu. The event has now opened, and the main and supporting activities are underway in Jiayu County.