Ningxia cultural and tourism promotion series in Beijing concludes

In 2026, the Ningxia Department of Culture and Tourism, relying on the Beijing-Ningxia Cultural and Tourism Alliance, advanced the "Tour Ningxia in Beijing · Give Your Soul a Holiday" series of activities; the alliance has been established for a full year. During the activities, the Ningxia side targeted the Beijing source market and carried out "five-entry touring," covering government offices, enterprises, communities, universities and other settings; and jointly with China Peace International Tourism, China Comfort Travel, Beijing Ctrip International Travel Agency and other enterprises, conducted offline ground promotion at 30 stores in Beijing's core urban areas. A report on October 20, 2026 showed that the series of activities recently concluded in Beijing. Follow-up reports stated that Ningxia cultural and tourism built a "top-level guidance + scenario penetration + terminal coverage + segmented deep cultivation" all-domain promotion matrix; the second alliance conference summarized the results of source-market exchange, product co-building, and brand co-shaping, and clarified three deepening directions: policy coordination, product restructuring, and market conversion; 20 leading Beijing travel agencies went to all parts of Ningxia for route inspection, to convert resource advantages into terminal tourism products for the Beijing market. Next, the Ningxia side stated it will continue to deepen Beijing-Ningxia source-market exchange, industrial collaboration, and brand co-building.