Operto report: 1.1 million hotel brand ad associations with predatory OTAs in a single month

On October 9, 2026, hospitality technology company Operto released the "State of Predatory OTAs 2026" report, based on an independent analysis of the Google Ads Transparency Center from May 22 to June 21, 2026, finding that in a single month there were 1.1 million predatory ads targeting hotel brand searches, affecting 204,000 hotels worldwide. The report said affected hotels faced an average of 3.9 competitor ads, and U.S. hotels were targeted by an average of 6.6 ads. On October 14, 2026, Hospitality Technology reported on the study, also based on the Google Ads Transparency Center's 31-day window from May 22 to June 21, 2026, identifying approximately 1.1 million predatory ads targeting brand searches, covering 204,000 hotels in 205 countries, with targeted hotels facing an average of 3.9 competitor ads.